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The Business Case
Why switch to WhatsApp Business?
Irish businesses are leaving money on the table by relying on SMS and email. Here is the data.
💬 SMS
~98%Open rate
2%Click-through rate
0Interactive buttons
160Chars per message
One-wayCommunication
NoneRich media
NoEnd-to-end encryption
📧 Email
20%Open rate
2–3%Click-through rate
LimitedInteractive buttons
SpamInbox competition
HoursAvg. read time
YesRich media
NoEnd-to-end encryption
✓ Best channel
WhatsApp Business
98%Open rate
40–60%Click-through rate
UnlimitedInteractive buttons
UnlimitedMessage length
Two-wayCommunication
FullRich media (images, PDFs, video)
YesEnd-to-end encryption
20×
Higher CTR than email
40–60% vs 2–3% average
300×
ROI vs direct mail
Infobip / Kibon case study
2B+
Active WhatsApp users
Already on your customers' phones
35%
Fewer support calls
Self-service via WhatsApp AI
GDPR-compliant & encrypted
WhatsApp Business uses end-to-end encryption and opt-in consent, fully aligned with GDPR. Your customers' data stays private.
AI automation that scales
Handle thousands of conversations simultaneously. AI qualifies leads, answers FAQs, processes returns and escalates to humans — 24/7.
Where your customers already are
WhatsApp is Ireland's most-used messaging app. No app download required. No inbox competition. Messages read within minutes.